Once again the global icon, brand ambassador of Assam tourism Priyanka Chopra has come into the controversy for her inappropriate outfit. Priyanka Chopra is seen wearing a yellow dress with holding a Jaapi in recently released ‘Awesome Assam’ ads calendar. As the calendar released most of the political leaders raised an objection to her western outfit. They are not happy with what she was wearing in the photo which made ‘Awesome Assam’ uncomfortable. Moreover, some public voiced over the poor graphic design, font choices and the copy of the calendar. However, it seems not everyone happy with the ‘Awesome Assam’ ads calendar for Priyanka’s dress, but some of them talk in support of her.
The Reason for Protest The Calendar
Assam tourism has recently released ‘Awesome Assam’ calendar which was featuring Priyanka Chopra’s photo. The calendar is a part of the ‘Awesome Assam’ campaign of state tourism department. As soon as the calendar released some politicians raised concern on what Priyanka Chopra was wearing in the photos. Priyanka was wearing a yellow western outfit in that Assam tourism ads calendar which is not Assam traditional attire ‘Mekhela Sador’. And she was wearing a ‘Jaapi’ as well which does not fit with the cleavage leaked dress. The political leaders felt that she should have worn Mekhela Sador instead of the western dress. She is promoting Assam internationally and her minimal cloths may bring a bad name to Assam. Even more, leaders demanded to remove the photo from the calendar as well as from Assam Tourism Brand Ambassador.
The controversy regarding dress code is not new for Priyanka Chopra. She was also criticised wearing a short dress at a meeting with Prime Minister Narendra Modi.
Additional Info about Assam Tourism Brand Ambassador
Priyanka Chopra was appointed as a brand ambassador of Assam tourism for ‘Awesome Assam’ campaign in 2016. Moreover, a promo video has been made where she is seen wearing the traditional Assamese traditional dress Mekhela Chador and practicing the steps of Bihu. Additionally, she has recently announced to produce an Assamese film ‘Bhoga Khirikee’ which is written and directed by well-known filmmaker Jahnu Barua os Assam.